Day 3 at CTAM Summit 2010
WEDNESDAY, OCTOBER 20 • HILTON RIVERSIDE HOTEL • NEW ORLEANS
8 a.m.-10:30 a.m.
8:30 a.m.-9 a.m.
(Sponsored by MTV Networks)
9 a.m.-10:15 a.m.
Concurrent Breakout Sessions
We've Got an App for That ... Engaging Customers
in Relevant Ways
Grand Ballroom A
The buzz around apps such as mobile marketing, 2D bar codes, voice-to-text and click-to-buy abounds. Know which to use and when to use them as a critical
step in building your brand, announcing product launches and sharing program
information by leveraging sponsorships and remote connectivity through new technology features.
Benjamin Davis III, CEO, Phizzle
Kathy Filosa, VP, direct marketing, Cablevision Systems
Jason Gaedtke, group VP, Web services, Time Warner Cable
Anand Raman, CEO, Extend Mobility
Ken Willner, CEO, Zumobi
Joe Rooney, SVP, branding, advertising and social media, Cox Communications
The Next Generation of Content Marketers
The future of every television brand is about content. And, in the digital age,
the variety of roles that content has assumed in driving business has dramatically expanded:
• Content lives across multiple platforms and formats to cement viewer loyalty;
• Content is used as a marketing tool to drive ratings;
• "Co-branded" content is created specifically to drive ad revenue.
Explore these roles of content applications and get additional takeaways:
• Generate the most compelling "suites of content";
• Hear how top marketers are making organizational shifts;
• Look at the newest skills required to advance your marketing.
Jennifer Caserta Priore, executive VP and GM, IFC
Rob Hayes, senior VP and GM, digital media, Showtime Networks
Kiera Hynninen, executive VP, marketing, National Geographic Channel
Erik Sorenson, executive VP, Sucherman Consulting
There is no Joe (or Jane) Subscriber Anymore -
Marketing to a Multicultural Nation
Grand Salon A
The concept of an "average American" is obsolete and companies must plot their course within the context of this new reality. Get insights on pursuing a "total market strategy," along with approaches for connecting with U.S. Hispanics, the nation's largest and fastest-growing multicultural segment. Discover what marketers, distributors and media companies are doing, and not doing, to translate their actions toward positive ROI.
Jose Carbonell, VP, consumer marketing, Nickelodeon
Graciela Eleta, SVP, brand solutions, Univision
Sam Howe, executive VP and chief marketing officer, Time Warner Cable
Annis Lyles, VP, media and investment, The Coca-Cola Co.
Over-the-Top Viewing - Consumers Tell All
Grand Salon D
Join an in-person panel of consumers who stream TV content, and investigate research findings with video from a digital ethnographic study of over-the-top households. Explore the motivating drivers behind these evolving behaviors with an in-depth look at the attitudes, preferences and patterns of consumers who stream or download TV shows or movies from the Internet to watch on their TV sets via computer, tablet, game console and other devices.
Robert Miner, president, Sachs Insights
10:30 a.m. - 12:30 p.m.
closing general session/brunch
(Sponsored by Fox Soccer Channel and Fox Soccer Plus)
3D to D3 - Evolutionary or Revolutionary?
Grand Ballroom BCD
Sponsored by Fox Soccer Channel and Fox Soccer Plus
Join a knockout New Orleans-style brunch panel with a C-suite view of 3D to D3 evolution on how the business will shift.
Debra Lee, chairman and CEO, BET Networks
Paul Liao, president and CEO, CableLabs
Craig Moffett, VP and sales analyst, Sanford C. Bernstein & Co.
Tom Rutledge, chief operating officer, Cablevision Systems
Jonas Tanenbaum, VP, marketing, LCD/LED TV, Samsung Electronics America
Char Beales, president and CEO, CTAM