DBS Tops Customer-Satisfaction Study

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DirecTV and EchoStar Communications’ Dish Network ranked highest in customer satisfaction among video providers, according to the first annual such survey by Digital Life America.

Among those questioned, 55% of DirecTV customers said they were “very satisfied” with the direct-broadcast satellite provider, with Dish following by a whisker, at 54%, according to Digital Life America, a syndicated trend study from Solutions Research Group.

Cox Communications ranked third, with 53% of its customers “very satisfied.”

Bright House Networks scored 47%; Cablevision Systems 41%; Comcast 36%; Time Warner Cable and Adelphia Communications 35% each; and Charter Communications 30%.

The survey also found that of cable subscribers, 41% said they were “not at all likely” to switch to satellite during the next year. Of the remainder, 35% said it was “not very likely” that they would switch, 16% said it was “somewhat likely” and 8% said it was “very likely.”

Of the potential switchers from cable, 33% said their first choice for satellite would be DirecTV and 21% said it would be Dish. Another 47% were unsure who their first choice would be.

For the survey, Digital Life America covered a sample of 2,600 Americans by phone and online from June to late September of last year.

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