Hopping on the Hispanic-TV bandwagon, Discovery Communications Inc. is launching two Spanish-language networks -- a children’s service and one on travel and lifestyle -- officials said Wednesday.
The two new channels, Discovery Kids en Español and Discovery Travel & Living (Viajar y Vivar), will debut June 17, the 20th anniversary of Discovery Channel’s launch in the United States.
DCI said it plans to invest $25 million in original programming for the two new services.
As part of its strategy to expand its offerings to the domestic Hispanic market, DCI is also establishing a U.S. Hispanic Network Group in Miami. The programmer already has one Spanish-language network serving the U.S. Hispanic audience, Discovery en Español.
DCI’s two new Spanish-language networks aren’t second-audio-program feeds of their domestic counterparts, but rather, they are unique channels created specifically to serve the culture of the U.S. Hispanic audience, according to the programmer.
Discovery Kids en Español and Discovery Travel & Living will each feature a mix of original productions and popular U.S. and Latin American programs.
As part of its expansion into the Hispanic market, DCI will also introduce Discovery On Demand en Español, a Spanish-language video-on-demand service that will feature content from genres such as animals and nature; travel; home and lifestyle; and health and kids’ shows.
The two new 24-hour networks, as well as Discovery en Español, will be operated by Discovery Networks International’s Latin American division in Miami. The new services will be distributed by the Discovery Networks U.S. affiliate-sales and marketing team.
“Discovery Communications believes there is a significant market opportunity in the underserved area of high-quality, real-world content for Hispanic women, children and families,” CEO Judith McHale said in a prepared statement.
Discovery Kids en Español will target preschoolers, tweens and families. Its lineup will include: Save-Ums, an animated show about little heroes, for kids 2-5; Truth or Scare,a tween-targeted show that will look at the supernatural; and Growing Up Wild, a nature show for the while family.
Discovery Travel & Living will offer lifestyle programming in the form of a mix of content on travel, food, design and décor. Its lineup will include: Casas,which visits exceptional homes in Latin America; and Aventura Musical,where host Jamie Aditya takes on difficult music and dance performances.