de Ganon to Shape TWC’s Desktop

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Matthew de Ganon has joined The Weather Channel Interactive as vice president of desktop applications.

He had been president and chief marketing officer at desktop-applications-development company Arcavista Corp.

In his new role, de Ganon will oversee the development and execution of product and business-development strategies, work with TWCi's ad-sales and database-marketing teams to develop innovative advertising tools and create extensive relationships and other creative distribution channels for user acquisition.