Delivery Agent Embeds ShopTV with Sony

T-Commerce Platform Offered on Sony Connected TVs, Blu-rays
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Delivery Agent has announced that it is working with Sony Electronics to expand its television commerce efforts by making its ShopTV application available on 2013 and 2014 Sony smart televisions and Blu-ray disc players.

The application is accessible through the Sony Entertainment Network and provides consumers with the ability to shop for thousands of products via the Sony remote control.

The announcement is notable because in the future, Sony plans to allow its remotes to shop directly from programming and advertising to create what the companies are calling an “interactive co-viewing experience from the TV.”

Read more at B&C.