Deluxe Acquires Sfera

Deal for provider of global localization services includes Sfera Studios and Sfera Labs
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Deluxe Entertainment Services Group has inked a deal to acquire Sfera, the company behind a  globally-focused, cloud-based localization platform.

The deal, which includes Sfera Studios and Sfera Labs, will bolster Deluxe Localization, a new division of Deluxe, the company said.

Deluxe said it made the deal as studios and other content producers continue to distribute movies and TV shows on a global basis, which likewise has driven demand for scalable, high-quality localization services.

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Deluxe said the addition of Sfera will pave the way for a platform with thousands of translators covering 50-plus languages across 75 countries.

Early on, Deluxe Localization will use Sfera’s technology and platform to enable asset management, workflow and translation management, automated quality control (QC), and real-time analytics for services. Those include subtitling in 50-plus languages, accessibility services (including closed captioning, subtitles and audio descriptions), material ingest (including watermarking), metadata conformance and quality control.

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Sfera founder and CEO Morgan Fiumi will assume the newly-created role of chief innovation officer of Deluxe.  The new Deluxe Localization Division is being led by Derek McKellar, former head of global language services at Google. Both will report to Deluxe CEO John Wallace.

“We created Deluxe Localization together with Sfera to make sure our clients have the kind of capacity, capability, and state-of-the-art technology that just wasn’t present in the industry, and is absolutely required to reach worldwide audiences,” John Wallace, CEO of Deluxe, said in a statement. “The Sfera cloud platform lets us harness our global workforce and the data generated across our businesses to build more efficient operations capable of serving the growing appetite for content around the world.”

Santa Monica, Calif.-based Sfera was founded in 2011.