In Demand said Monday that it will use a business-intelligence platform from SAS Institute Inc.
SAS’ platform will enable In Demand to offer timely customer intelligence to hundreds of cable operators and dozens of content providers. In Demand’s partners, in turn, can use this information to monitor performance, increase operational efficiency, better target their marketing efforts and strengthen their customer relationships.
SAS will provide the programmer with a turnkey business-intelligence solution, including data warehousing, reporting and data-mining software and support.
Integration work on the project is being handled by Durham, N.C.-based Zencos Consulting.