In Demand, E! Reach Red-Carpet Deal


In Demand’s INHD will accompany E! Entertainment Television to the Emmy Awards.

All-HD network INHD will air E!’s Live Countdown to the Red Carpet Sunday from noon-6 p.m. (EST/PST), followed by its Live from the Red Carpet: The 2004 Emmy Awards from 6 p.m.-8 p.m.

The eight hours of coverage will air on E! in standard-definition and on INHD in HD. The two networks had a similar arrangement for the recent Academy Awards.

"After our first very successful foray into HD earlier this year at the 2004 Academy Awards, we are pleased to be working once again with In Demand to bring all of the excitement of the Emmy's red carpet to our affiliates and HD viewers," E! Networks senior vice president of affiliate relations Brad Fox said in a prepared statement.

"We look forward to expanding our presence within this rapidly growing medium at the 2004 Emmys and moving forward at all of the major awards shows and star-studded red-carpet events,” he added.