In Demand to Kick Off HD Action


Come fall, College Sports Television will begin providing a number of its college sports events to In Demand's high-definition network.

Under a strategic partnership between the parties, the pay-per-view and video-on-demand content provider will carry at least one CSTV Saturday-afternoon college football game during the 2003 season on its INHD service, according to representatives from both companies.

The college-sports diginet will also make available other marquee regular-season and post-season events from its roster of lacrosse, baseball, wrestling, volleyball, gymnastics, soccer, track and field, golf, tennis and swimming contests, CSTV president Brian Bedol said.

CSTV will uplink its programming to In Demand, which will then convert the signal into a wide screen, high-resolution format that will also feature Dolby Digital 5.1 audio.

"We are thrilled to provide this optimal viewing experience using the latest technology to the tens of millions of passionate college alumni and fans nationwide," Bedol said.

The deal provides In Demand with proprietary programming for its HDTV service, expected to kick off in September.

"In general, people are very passionate about college sports, and with HD that passion is about to reach new heights," In Demand COO Rob Jacobson said. "As a result, we think this will be an outstanding promotional platform for CSTV and for college sports fans everywhere an experience to see these telecasts like never before."

In addition to college sports, INHD expects to feature several hundred hours of movies, professional sports and general-entertainment programming that maximizes the HD experience.

The network is currently in negotiations with studios for HD rights to top box-office titles and library content, according to a network spokesman. In addition, In Demand is talking to both basic and pay TV channels about securing programming for the service.