In Demand will launch a multimillion-dollar, multisport campaign this coming
week highlighting its professional-sports packages.
The campaign -- themed around one of the few days in 2004 (July 14) when no
pro or college sports are scheduled -- will promote such out-of-market sports
packages as NBA League Pass, ESPN GamePlan, ESPN Full Court, NASCAR In Car and
MLB Extra Innings.
The campaign -- encompassing a mix of television, radio, print and Internet
ads -- is slated to run through September, the network said.