Hoping to get a slice of the $409 million adult pay-per-view pie, In Demand
L.L.C. will fully convert its erotic/action-adventure PPV-movie channel, Hot
Choice, to a full, soft-core adult-PPV service by Sept. 1, senior vice president
of programming and development Dan York said.
The channel, which is in about 12 million households, will distribute
'erotic, unrated' movies, as well as sexy, TV-MA-rated events.
Hot Choice's lineup currently consists of 80 percent adult fare, such as
Hot Bodies and Penthouse Presents, and 20 percent hit-movie titles
like The Ladies Man.
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