New York -- Look for In Demand L.L.C. to show off a new video-on-demand
studio-rights deal by the end of next week, CEO Steve Brenner told Kagan VOD
Summit attendees here Wednesday morning.
Following his keynote presentation, Brenner acknowledged to Multichannel
News that the deal won't include something at the top of his wish list --
hit film availability 30 days after the conclusion of theatrical release, timed
with DVD and home-video-store windows.
"Improved windows grow the pie for everyone," he told the Kagan crowd. "It's
time to move this forward on a meaningful basis and fuel a new revenue source
for content providers."
However, Universal Studios pay-per-view/VOD chief Holly Leff-Pressman
disclosed during Brennan's speech that her studio will experiment with 30-day
VOD windows later this year.
"I've been promised that will happen," she said, without naming which
upcoming Universal films might get that experience.
In Demand now serves 5.6 million VOD cable households and anticipates
boosting its VOD universe to 9 million by the end of 2003. Affiliates program
between 75 and 140 movies per month.
Brenner also noted that In Demand's movies-on-demand package will offer at
least four titles -- including My Big Fat Greek Wedding, which set a
theatrical-revenue record for independently made features -- in high-definition