Another programmer is joining the high-definition TV craze: In Demand L.L.C.
plans to announce Monday that it will begin offering hit movies in HD on a
First up is My Big Fat Greek Wedding, from HBO Enterprises, which
debuts in April. The sleeper hit grossed $232 million at the box office.
DreamWorks SKG and New Line Cinema will also supply new VOD releases in HD.
New Line is offering Knockaround Guys, while DreamWorks will proffer
Road to Perdition ($104 million) and The Tuxedo ($50 million), all
"This is a really great opportunity for consumers and for cable operators to
re-establish themselves as offering the latest technology," In Demand executive
vice president Rob Jacobson said. "It represents the perfect marriage of cable's
most important initiatives [VOD and HD]. We want to keep making VOD better."
Jacobson said In Demand has talked with other studios about HD product,
concurrent with VOD-licensing talks. Although New Line and DreamWorks will dip
their toes in the water, he added, "our expectation is we'll get many, if not
all, [of] their titles in HD."
As for the other studios, Jacobson said, "we're having conversations with
everyone. We're hopeful that they will see the benefit and feel
In Demand supplies its affiliates with hit movies from Artisan Entertainment,
Metro-Goldwyn-Mayer Inc., Sony Pictures, 20th Century Fox, Universal Studios and
Its largest cable affiliates are Time Warner Cable, Comcast Corp. and Cox
The pay-per-view and VOD programmer said it delivers content to 5 million
active VOD subscribers.