In Demand To Offer Three-Hour Mayweather-Ortiz Countdown Show

By R. Thomas Umstead
published

In Demand will offer boxing fans ordering Saturday's Floyd Mayweather-Victor Ortiz pay-per-view fight a three-hour countdown show prior to the live event's 9 p.m. premiere.
The unprecedented offering, dubbed "Star Power," will provide fans that have already paid the suggested $54.95 retail price access to full-length episodes of HBO's 24/7 Mayweather/Ortiz documentary series; classic fights from both fighters; the fighters' weigh-in event; and a 30-minute preview of the main event, according to In Demand officials.

In Demand is already offering free Mayweather-Ortiz related content via on-demand, including behind the scenes of their press tour, the preview show and weigh-in.

In Demand's announcement follows on the heels of HBO's move earlier this week to schedule a six-hour, boxing-themed programming block on its HBO Zone channel the day of the fight.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.