Continuing to expand its relationship with Pac-12 Enterprises, In Demand is providing sports production services for the Pac-12 Networks, including mobile production facilities and below-the-line crews for all 12 schools in the collegiate conference.
In Demand has already been securing crews for all of the Pac-12 Networks' football games -- more than 35 games will be televises during the 2012 campaign. Moreover, the pay-per-view, on-demand and program purveyor will also serve in a similar capacity for Pac-12 Networks' men's and women's basketball events.
Additionally, the company will also supply mobile production elements for hundreds of premier Pac-12 Olympic events.
Last month, Pac-12 Enterprises signed a deal with InDemand, which along with Comcast Media Center, will provide an array of technical support, including expansive TV Everywhere and video-on-demand plans when the seven Pac-12 Networks -- a national feed, plus six regional networks mapping the conference's footprint -- kick off on Aug. 15.
"We evaluate everything, whether it makes more sense to do things in-house or work with another company," said Pac-12 Enterprises Gary Stevenson in an interview. "In Demand has been a great partner for us. They have the breadth and depth of industry production experience to help us secure the trucks and put the crews in place."
Noted InDemand president and CEO Bob Benya: "We are looking forward to being an intricate part of the visionary collegiate sports experience that The Pac-12 Networks is certain to become."
In Demand also continues to engage in conversations with Pac-12 Enterprises about providing other services for the networks.