In an effort to diversify its monthly movie offerings and reach new viewers,
pay-per-view network In Demand L.L.C. will premiere two new PPV channels March
Urban In Demand will offer films targeting minority viewers, while Cinema In
Demand will cater to art film aficionados.
The two channels will take the place of two dedicated movie channels within
In Demand's 35-channel PPV lineup, network executives said.
In Demand president Steve Brenner said the network decided to run the
additional channels because consumers asked for greater access to titles within
the two genres.
He added that both genres have substantial followings that aren't necessarily
served within the network's various movie-of-the-week and movie-of-the-day
The channels will feature both new and library titles, but they will not
include top box-office films.
Some movies that would appear on the Urban network include Bones,
Baby Boy, Chopper, Two Can Play That Game and
Glitter. Films that would fit the Cinema channel include Made,
Curse of the Jade Scorpion and Apocalypse Now Redux.
Brenner said the network will still charge the same $3.95 for recent titles
on the new services, but it may charge less for library