Cable pay-per-view movie network In Demand L.L.C. announced plans Wednesday
for its winter 'Mega Movies' marketing campaign.
In Demand will sponsor a consumer sweepstakes offering the chance to win a
state-of-the-art home-entertainment 'iNvironment.'
Consumers who order one of the select top movie hits during January have a
chance to win a custom-designed home theater -- including audio/video equipment
and furniture -- developed by an architect specializing in electronics and
In addition, the sweepstakes will award one year of free digital cable to 20
Among the titles promoted during the month-long campaign are Shrek,
Rush Hour 2, Pearl Harbor, Jurassic Park III, Planet of
the Apes, America's Sweethearts and Lara Croft: Tomb
In Demand is encouraging affiliates to back the campaign with television
spots and direct mail. One mailer asks new digital cable customers to try a
movie for 99 cents.