Demand Slows HBO's SVOD Rollout

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After encountering unexpected subscriber demand, Time Warner Cable's
Columbia, S.C., system has slowed its rollout of Home Box Office's subscription
video-on-demand service.

Time Warner launched HBO On Demand July 1 as a free, 30-day offer to HBO
subscribers in the 130,000-subscriber system, but it had to pull the offer back
when subscriber demand outpaced its technical capacity, a Time Warner executive
said.

Instead, the system will roll HBO On Demand out to about 1,000 to 2,000
subscribers per week, the executive said.

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