In Demand Starts Its Engines - Multichannel

In Demand Starts Its Engines

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In Demand will air a free preview of its "NASCAR in Car on In Demand" package
Saturday, July 5, during the Pepsi 400 at Daytona International Speedway in
Daytona Beach, Fla.

The Pepsi 400 marks the start of the second half of the 2003 National
Association for Stock Car Auto Racing season.

The package will be available to digital-cable subscribers for the
half-season rate of $89, which covers 19 races.

NASCAR in Car on In Demand offers seven channels of start-to-finish
in-car-camera coverage, featuring live team audio communications and real-time
in-car data displayed on virtual dashboards.

ACTV Inc. produces the NASCAR in Car on In Demand package each week. The
service debuted at the start of the NASCAR season during the Daytona 500 Feb.
16, also at Daytona International Speedway.

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