In Demand to Transmit NBA TV Signal


In Demand will transmit the high-definition and standard-definition signals of NBA TV to cable carriers of the league's network as part of a multiyear expansive partnership between the two parties.

NBA TV -- which will offer more than 90 live National Basketball Association games during the 2003-04 season -- currently has carriage deals with Time Warner Cable, Cox Communications Inc. and Cablevision Systems Corp.

Also as part of the deal, In Demand will air select "classic" games in high-def on its INHD linear channel, network executives said.