Demanding Issues

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On-demand advertising may be the perfect vehicle for issues-oriented state and local political campaigns, said Jeff Schultz, general sales manager for Charter Media- Southern Wisconsin Division. On demand advertising hasn’t lured as many politicians this year as issues-oriented campaigns, he said. Many political issue-oriented campaigns may be better served using long-form advertising to present their points of view than 30-second spots, which generally rely on sound bites for attention.