In Demand's Zelaznik Jumps to UFC

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In Demand programming executive Marshall Zelaznik is joining Ultimate Fighting Championship parent company Zuffa to head up its U.K. operations.

Zelaznik, who served as vice president of programming for In Demand for three years, will become president of Zuffa's newly created British Ltd. Co. and will oversee the exporting and managing of the UFC brand overseas to England and other parts of Europe, according to the company.