Looking to generate the type of enduring buzz garnered by MTV: Music
Television's Video Music Awards, G4 has put an executive with MTV
credentials in charge of its upcoming G-Phoria event.
The video-game and lifestyle channel, which marks its first anniversary this
month in some 10 million cable homes, hired Michael Dempsey, producer of the
MTV Movie Awards the past two years, to stage G-Phoria July 30 in
The nightlong event, two hours of which will be a live G4 telecast, will
celebrate the video-game scene through music performances, celebrity appearances
and statues for gaming achievements.
G4 viewers will help to determine the "Glow Awards" winners through balloting
conducted on the channel and via the network's Web site (www.g4tv.com).
Comcast Corp.-controlled G4 already faces a rival event planned by Viacom
Inc.'s The New TNN, which will hold a first-ever video-game-awards show of its
own this fall.