The fishing program Sport Fishing TV is moving to Destination America from NBC Sports Network with the start of the new year, Drew Townes, director of brand strategy at Sport Fishing Television, said. Destination America starts airing the new season starting Saturday, Jan. 3, and the show will run each week for 26 weeks, on Saturdays at 8:30 a.m. EST and Sundays at 5 a.m. EST.
“We are ecstatic to be joining Destination America, one of the Discovery Communications’ networks,” Townes said in a release. “The outdoor block of programming provides elite content and Sport Fishing TV viewers will get unprecedented coverage like never before with primary spots.”
Destination America, owned by Discovery Communications, launched an outdoor block with the opportunity to purchase airtime on their network, the program noted. “Destination America’s weekend outdoor block has expanded over the past two years to include the top names and shows in the outdoor genre,” Matthew Butler, vice president of programming and strategy for Destination America, said in the release. “We are looking forward to bringing Sport Fishing Television, a part of Bonnier Corp., to the network."
"We're extremely pleased with Sport Fishing Television's move to Destination America,” said John Brownlee, editor-in-chief of Salt Water Sportsman and host of SFTV, said in the release. “This dynamic network is rapidly becoming one of the best outlets in all of television for outdoor sports enthusiasts, and we are eager to be a part of delivering outstanding, original programming to the audience."
Pursuit Channel will air the shows as well, starting Jan. 2 and running each week for 26 weeks. Air times will be on Fridays at 1 p.m. EST and Sundays at 2:30 p.m. Sun Sports Florida and Fox Sports will also begin to run content later in the year.