The season-one concluder of Lifetime's Devious Maids cleaned up with the Nielsens, notching series' highs among viewers and key demos.
From executive producers Marc Cherry and Eva Longoria, Devious Maids delivered 3 million in the 10 p.m. hour on Sept. 22, according to Nielsen data, a 50% jump from the series' starter on June 23. Facing the Emmys, the show recorded a series' best among persons 18 to 49 (1.4 million, up 69% from its opener), 1.3 million adults 25 to 54 (69%), 1.2 million women 18-to-49 viewers (90%) and 1 million women 25-to-54 viewers (51%), according to Nielsen.
The network’s fastest-growing drama ever, Devious Maids has lifted Lifetime to cable’s number one network in the Sunday 10 p.m. time slot among women, said network officials. With a 19% Hispanic composition, Devious Maids nearly doubles Lifetime’s primetime average with that group.
“The performance and growth of Devious Maids has been incredible,” said Rob Sharenow, executive vice president and general manager of Lifetime. “Any time you see your ratings double over the course of a season, you know the creatives are making a great show that is hitting a chord with viewers.”