Sunday night’s Oscars drew fewer TV viewers than last year’s telecast, but it turned in a Twitter record.
According to the social media giant, Leonardo DiCaprio’s win for Best Actor for his role in The Revenant generated a record 440,000 tweets per minute, beating out the previous record of 255,000 tweets per minute, set when 2014 host Ellen DeGeneres tweeted a selfie with a group of Hollywood stars that was part planning, part fortuitous spontaneity.
After DiCaprio’s win, Spotlight’s win for Best Picture received the most Twitter bizz, followed by Mad Max: Fury Road’s Oscar for Sound Mixing, Twitter said.
TiVo Research also shared the top moments its platform saw during the show, noting that it was led by Chris Rock’s intro of a humorous and controversial segment (at 9:01 p.m. ET) that placed black actors in re-worked scenes of the Oscar-nominated movies. That was followed by the show's pairing of Steve Carell and Tina Fey at 9:22 p.m. ET.
TiVo Research based its findings on data from 30,000 anonymous households from a daily sample of 350,000 TiVo subs, gauging them on the percentage of that audience that watched those moments in “play” speed.