Digeo Inc., the Paul Allen-owned media-center and interactive-TV company,
will start promoting 10 films from DreamWorks SKG, in which Allen owns a
financial stake, beginning later this year.
Digeo's interactive-TV service is available to 650,000 subscribers on Charter
Communications Inc. systems.
Digeo will provide DreamWorks with a four-week "always-on" ad presence via
interactive banner ads and offers. Viewers can click through to a Movie Micro
i-Channel containing a movie synopsis, actor listing, rating information and
DreamWorks ran test runs last year with Spirit: Stallion of the
Cimarron, Catch Me if You Can and the DVD and home-video release of
Digeo said the test campaigns generated 21 million viewer impressions, while
16 percent of viewers entered to win prizes from DreamWorks.