Second screen video app specialist Zeebox has expanded a deal that will see it add Digitalsmiths’ personal video recommendations engine for apps tailored for the U.K. and Australia.
Zeebox, whose app has been downloaded more than 5 million times so far, integrated the Digitalsmiths Seamless Discovery platform for its U.S.-facing apps back in June 2013.
The Digitalsmiths component adds to zeebox a “Recommended For You” feature that provides personalized recommendations based on individual viewing behavior, as well as a “Similar Shows” video discovery element that presents shows that share traits with the show currently being watched.
Those personalized discovery products, which compete with those offered by companies such as ThinkAnalytics and Jinni, aim to help consumers sift through an expanding live TV lineup.
Digitalsmiths customers and partners include Time Warner Cable, Bright House Networks, Cisco, Foxtel, Warner Bros., Paramount, Technicolor, Univision, Turner Sports,the NBA, the PGA, NASCAR, and i.TV.
Comcast, a zeebox investor, recently enabled an upgrade that lets its customers use zeebox as a remote control and tune to channels directly from the app. Comcast also has plans to integrate zeebox into its new "X2" platform/interface for set-tops and mobile devices.