Dijit Gets Personal With The iPhone

Extends Grid-Free, Live TV/OTT Video Guide To The Popular Apple Device Following Earlier Debuts on iPads & Web Browsers

The iPhone is the next stop on Dijit Media’s second screen video app tour and its continued pursuit of a customizable, grid-free guide to all things video.

Following up earlier launches on the iPad and, more recently, on Web browsers at www.nextguide.tv , Dijit on Thursday launched an version of its NextGuide for the popular iPhone, offering a platform that gives consumers personalized link to TV shows, sporting events and movies playing on regular pay TV services as well as over-the-top offerings from Netflix, Hulu, iTunes and Amazon.

Optimized for iOS7, the iPhone iteration of NextGuide supports Dijit’s mix of personalized watchlists and its video discovery engine and TV reminders system for live TV and streaming video services. The iPhone app also bakes in push-based notifications for new episodes and reminders, complementing the email-based reminders that grace Dijit’s initial apps, and episode tracker, Fall Show Preview, and a weekly view of upcoming season premieres and new shows.

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NextGuide for iPhone, like its predecessors, is also grid-free, delivering recommendations and listings views via a mosaic-style interface that Dijit calls a “modernized re-interpretation of the classic guide.”

Dijit CEO Jeremy Toeman said the company is developing a version of NextGuide tailored for Android. “It’s coming soon; it’s on our priority list,” he said.

While Dijit’s early efforts have centered on the second screen, the company is working on a plan to integrate its video discovery and personalization engine with set-top boxes.  Dijit’s NextGuide app for iPads and Web browsers are already capable of setting recordings on Comcast and DirecTV DVRs, and that feature will soon be added to the new iPhone app, Toeman said.

Dijit has not revealed a registered user base, but in May Toeman said the company hoped to end 2013 with more than 10 million total active users. The company is basing its business on partnerships with programmers and advertisers that are looking to attract more eyeballs using targeted advertising campaigns. Based on the company’s current growth trajectory, Dijit remains on track to be cash flow positive by sometime next year, Toeman said.

Dijit, founded in 2009, also makes a remote control app for the iOS platform and operates Miso, a social TV, “check-in” service that came way of its acquisition of GoMiso earlier this year.