Looking to expand its audience and establish deep pool of data that it can sell to programmers and advertisers, Dijit Media has unleashed a beta version of its personalized NextGuide, a platform that helps connect consumers to TV shows and movies from traditional TV services as well as a range of over-the-top sources such as Netflix, Amazon.com, Hulu, and Apple iTunes.
Sharing traits with the iPad version that Dijit launched last fall, NextGuide Web uses flashy mosaics to present content, offers a unified search feature and watch list, and delivers automated emails set up by users that remind them when their favorite shows are airing or becoming available via OTT streaming services. The guide's integration with Facebook lets users share and receive recommendations among their friends.
The new Web-based guide also allows Comcast and DirecTV customers to initiate DVR recordings. That feature is already enabled on the iPad app for DirecTV customers, with integration with Comcast “coming soon,” said Dijit CEO Jeremy Toeman, who expects to have three to five more “major providers” added to that list by this Fall.
NextGuide Web is currently in the invitation-only beta stage, but “over the next 2 months we'll open NextGuide Web to a larger audience,” Toeman said.
Dijit’s personalized platform, which competes with second-screen guides from the likes of GetGlue and TV Guide Digital that also use social networking elements, creates individual “entertainment taste profiles” that helps users discover content from various video sources. That data, in turn, will be used to fuel Dijit’s business model, which is partly based on partnerships with programmers and advertisers that are looking to attract more eyeballs using targeted advertising campaigns.
“If someone wants to do a paid placement of a TV show to males 18 to 24 who live on the West coast, we’ll have that kind of data,” Toeman said.
Dijit believes the amount of data it can mine will expand as it complements its iPad app with the new version of NextGuide that can run on any Web browser.
Toeman declined to say how many registered users Dijit already has for its iPad app. “Suffice it to say we have one of the largest active user bases of any TV tech startup, and are excited to see the Web site go live to open our potential market to anyone with a Web browser,” Toeman said.
But Dijit has some specific goals in mind. Toeman said he hopes to end the year with more than 10 million total active users by the end of 2013. That, he added, will be enough for Dijit to “turn on the business model” and put it within reach of another goal – to become cash flow positive by sometime in 2014.
Dijit also makes a remote control app for the iOS platform and operates Miso, a social TV, “check-in” service that came way of its acquisition of GoMiso earlier this year.
Dijit, founded in 2009 and based in San Francisco, raised an undisclosed amount of funding last year. According to Toeman, Dijit “will likely seek a next round later this year.” The company, which has eight employees, is backed by Menlo Ventures and Alsop Louie Partners.