Further enhancing its high-definition offerings, DirecTV Inc. announced
Tuesday that it would launch a new subscription-based HD-programming package in
The package -- which will retail at $10.99 per month -- will include such
networks as ESPN HD, Discovery HD Theater, HDNet and HD Net Movies, DirecTV
senior vice president of programming Stephanie Campbell said.
In addition, DirecTV will feature HD special events and select NBA TV
programming, including live National Basketball Association games.
DirecTV executives said the new offerings will complement its premium HD
offerings from Showtime and Home Box Office, as well as HD telecasts of National
Football League games through its "NFL Sunday Ticket" out-of-market pay-per-view
"DirecTV has been a passionate proponent of HDTV since it launched the first
coast-to-coast HD-feed more than four years ago," Campbell said.
"The launch of this HD package reinforces DirecTV's commitment to the
category and to offering our customers the best-quality high-definition
programming," she added.
DirecTV has 180,000 HDTV customers.