Four Indian networks from sister company Star Group Ltd. have been added to DirecTV Inc.’s programming platform.
Star Plus, Star One, Star News and Vijay are now part of the direct-broadcast satellite provider’s new suite of international services.
DirecTV also launched “CricketTicket” Wednesday. CricketTicket is the first-ever season-long subscription-TV package for international cricket, with matches from around the world.
"The South Asian population in the United States, with more than 2 million people, is one of the fastest-growing communities, and it will now have access to the same top-rated, high-quality programming that is available in India," DirecTV CEO Mitchell Stern said in a prepared statement.