DirecTV Wednesday started offering local HDTV programming to customers in San Antonio; Portland, Ore.; and Memphis, Tenn., officials said.
With the addition of these markets, DirecTV offers local HDTV-broadcast channels in 39 cities representing 60% of U.S. TV households. The direct-broadcast satellite provider will launch additional HDTV local markets throughout the remainder of the year.
The local HDTV rollout is part of a nationwide expansion of HD programming that will culminate in 2007, when DirecTV will have the ability to deliver more than 1,500 local HDTV channels and more than 150 national HD channels, establishing it as the leading provider of HD programming.
Customers who subscribe to a programming package that includes local channels receive both the standard-definition and HDTV signals at no extra monthly charge. Customers can receive local HD channels by purchasing an H20 HD receiver or the new DirecTV Plus HDDVR and satellite dish.
Existing HD customers can upgrade their HD receivers and dishes for $99 apiece. New customers can take advantage of a $100 mail-in rebate on the DirecTV H20 HD and HDDVR receivers.