DirecTV and DirecTV Now, AT&T’s OTT TV service, both added CBS VOD content on October 24, the MVPD confirmed.
DirecTV Now, which ended Q3 with nearly 800,000 subs, also added a handful of live local feeds from NBC affiliates serving Baltimore; Cincinnati; Orlando/Daytona Beach/Melbourne, Fla.; and Sacramento/Stockton/Modesto, Calif.
With those additions, AT&T estimates that DirecTV Now offers 180 live local stations to more than 75% of U.S. homes.
To spur more subscriber action, DirecTV Now also launched a promo last week that offers a free Roku streaming stick to customers wo prepay for two months of service. AT&T noted that it started to offer that deal in its retail stores over the weekend.
Elsewhere in the world of virtual MVPDs, fuboTV announced last week that two Fox affiliates – WFXT in Boston and WSVN in Miami – went live on the service prior to game one of the World Series.