DirecTV Inc. began running ads for its new “DirecTV Plus” digital-video recorder Oct. 10, but the receiver still isn’t available on retail shelves.
“It’s undergoing its final testing phase,” DirecTV spokesman Bob Marsocci said Friday.
The direct-broadcast satellite provider has said that it planned to stop marketing TiVo Inc. DVRs in order to push its own DirecTV Plus recorders. Consumers who call DirecTV are still being offered the TiVo DVRs.
DirecTV CEO Chase Carey told analysts on a conference call in August that the company would transition to the DirecTV Plus DVR “around the beginning of October.”
The company is continuing to run commercials for the DirecTV Plus DVR, and it expects the product to be available on retail shelves in coming weeks, a source said.