DirecTV Gets Common Sense


Satellite operator DirecTV has agreed to partner with Common Sense Media to post its TV reviews and recommendations on

Common Sense, whose founding board members include the presumptive nominee for FCC Chairman, Julius Genachowski, gives parents information on what it considers age-appropriate media content, including TV, movies and video games.

DirecTV viewers initially will have to go to the Web site for the ratings, but Common Sense says there are plans to expand it to set-tops and on-demand programming.

DirecTV's online program guide will link to Common Sense's information on sexual content violence and more.

Common Sense currently has content rating partnerships with top cable operators Comcast, Cox Communications and Time Warner Cable, as well as Google, MSN and AOL, among others.

Common Sense advocates parental control over government control, saying that the price for a free media is "a little extra homework for the parents."