DirecTV Gets March Madness


El Segundo, Calif. — DirecTV Inc. will again offer the
popular NCAA men's college-basketball tournament via pay-per-view tournament next

The DBS-exclusive "Mega March Madness" package
will feature up to 37 out-of-market games from the tournament, DirecTV executives said.
Viewers can view any or all games in the first three rounds of the tournament that are not
broadcast by the local CBS affiliate in their market. CBS owns the national rights and
will telecast the semi-final and championship rounds.

The package will retail at a suggested price of $49.
DirecTV subscribers can also purchase games individually, at $19.95 each.

"Our exclusive agreement with CBS Sports is a great
benefit for NCAA basketball fans," DirecTV executive vice president Bill Casamo said.
"We're excited to once again give fans access to games not broadcast by their
local CBS affiliates."