DirecTV Inserting on TV Guide


DirecTV Inc. has begun inserting advertising during local avails on TV Guide Channel, the network said Monday.

More than 36 million TV Guide Channel subscribers now receive local advertising, the network added.

“TV Guide Channel viewers tune in often to check what’s on and what’s coming up next,” DirecTV senior vice president of advertising sales Bob Riordan said in a prepared statement. “The network’s high cume and frequent viewership present an excellent opportunity for DirecTV to provide a broad audience for its advertisers and meet its business goals.”