DirecTV Launches Kids App

Offers 100s of Movies and Shows Appropriate For Younger Viewers
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DirecTV has launched a kids’ app, aimed at parents looking for a quick and effective way to keep age-inappropriate content out of the hands of their children.

The app, downloadable via the iTunes store, is designed for viewers aged 5 years to 10 years old and provides a safe, easy-to use online environment offering hundreds of popular children’s shows and kid-friendly movies, available to watch instantly from Nickelodeon, Cartoon Network, HBO, Starz, Sprout and more, based on the customer’s DirecTV programming package.

DirecTV said it also will use its long-standing relationship with Common Sense Media to incorporate age-based ratings and reviews through the app. Common Sense Media is a not-for-profit organization dedicated to providing independent, trustworthy information and education to kids, parents and educators, so they can be better equipped to succeed in a world of media and technology.

“As our kids become more and more connected through powerful devices like tablets and computers, navigating through the rough terrain of the digital landscape for parents can be an incredibly daunting task,” said DirecTV senior vice president, Digital Entertainment Products Group, Tony Goncalves in a statement.  “The DirecTV Kids App was designed to take the worry away from watching TV and give kids a simple and safe viewing environment without the need for complicated parental control set up on multiple devices.”

Among the Kids App features are:

·      Safe Viewing space – DirecTV Kids is a safe environment for children ages 5-10. All content is rated G, PG, TVG, TVY, or TVY7 so children can use it independently, without supervision or parental controls.

·      Watch Anywhere - Instantly stream the top kids TV shows and movies from anywhere.

·      Intuitive User Interface – Easy-to-use interface that requires fewer clicks to quickly start video playback; “Recently Watched” tool which allows children to quickly resume watching favorite shows; and interactive bubbles that let children filter content to get them to their desired programming faster.

·      Personalization - Multiple background themes to choose from allow kids to customize their DIRECTV Kids experience.

DirecTV Kids App is available through the iTunes App store on iPhones and iPads running iOS 7 or higher. Customers are able to view DirecTV Kids content on up to five iPads or iPhones simultaneously. More information on the DirecTV Kids App is available at  http://www.directv.com/kidsapp .

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