DirecTV Looks At Bundle Opportunities

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DirecTV chairman and CEO Michael White said at an industry conference Thursday the satellite giant is looking hard at offering bundled video and data service, and would even team up with a cable operator if the opportunity presented itself.
Speaking at the Goldman Sachs Communacopia conference in New York, White said that DirecTV already offers video, voice and data bundles with phone companies CenturyLink, AT&T and Verizon. But he added that DirecTV s treading carefully with the bundle concept.

DirecTV topper Michael White

"Bundles are terrific to a point, then you bundle so much stuff that the consumer gets suspicious about how you're pricing it," White said.

White said that DirecTV already has synthetic bundles with phone companies CenturyLink, AT&T and Verizon.
"I'm not averse to bundling with a cable company if the opportunity were out there," he said
White said that DirecTV is also looking at creating synthetic bundles with wireless companies like Clearwire,Harbinger Capital Partners and others. But he added that the rush to provide broadband connectivity should broaden the pool of companies the satellite giant can partner with.
"I think there will be so much competition over providing broadband services that if we want to create a bundle we will be able to," White said.

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