DirecTV Now, AT&T’s OTT TV service, said it has added support for TV Everywhere apps for AMC, BBC America, IFC, Sundance and WE. DirecTV Now subs can access those apps using their service credentials.
DirecTV Now has also launched its first national ad for the service, noting that it’s part of a “Terms & Conditions” campaign that stars Mark Wahlberg, plus a cameo by Lego Batman. The ad plays up the OTT service’s lack of long-term contracts and need for traditional set-top boxes as well as a new promotion that sells DirecTV Now’s “Live a Little” 60-plus channel package for $10 per month (after a $25 per month credit) to consumers with qualifying AT&T unlimited wireless plans.
Watch the new ad below:
DirecTV Now's spot arrives soon after competing OTT TV service, Sling TV, introduced a new ad campaign of its own with actor Danny Trejo.
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DirecTV Now's added support for network TVE apps expands a growing list that also includes ABC, BTN2GO, Bravo Now, CMT, CNBC, Comcast regional sports networks, Comedy Central, E! Now, WatchESPN, Fox Now, Fox Sports Go, HBO Go and Max Go, NBC, Nick and Nick Jr., Syfy Now, and USA Now, among others.
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DirecTV Now, launched in November 2016, added about 200,000 subscribers in its first month of service, but AT&T did not break out customer numbers for the OTT service when it posted Q1 2017 numbers. Bloomberg reported that DirecTV Now’s sub base sped past the 328,000 mark by the end of January, but followed with 3,000 sub losses in February and flat growth in March.