DirecTV Now Drives 200K Pay TV Adds at AT&T in Q4

Company reveals new figure in SEC filing
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Ahead of Q4 earnings next week, AT&T filed an SEC document Friday (Jan. 20) showing that it added more than 200,000 video subs that were “entirely driven” by DirecTV Now, the OTT-TV service that was launched in November.

RELATED: DirecTV Now to Launch on November 30

According to the 8-K filing, spotted by Variety,  that video sub figure includes only paying customers. DirecTV Now offers a seven-day free trial to customers who are new to the service.

The addition of DirecTV Now appears to be giving AT&T’s video subscriber line item a bump in the early going. AT&T shed 3,000 video subs in Q3 2016 via a loss of 326,000 U-verse TV customers alongside a gain of 323,000 DirecTV satellite TV subs.

Friday’s disclosure from AT&T comes the day after Dan Rayburn, EVP for and principal analyst at Frost & Sullivan, reported findings that DirecTV Now has been peaking at about 35,000 simultaneous viewers, and surmising that total sub numbers would be in the neighborhood of about 140,000 based on an industry average that about 25% of users are streaming from the service at any given time.

RELATED: DirecTV Now Peaking at 35K Simultaneous Streams: Analyst

In the 8-K, AT&T said it added more than 900,000 “branded net adds’ of domestic wireless subs – 500,000 postpaid and 400,000 prepaid, with branded phone net adds of more than 330,000. At the end of 2016, AT&T had about 2.3 million remaining total 2G subs and non-voice phone connections, of which about 100,000 were postpaid. AT&T has discontinued service on “virtually all” of its 2G cell sites.

AT&T is scheduled to report Q4 earnings next Wednesday (Jan. 25).