AT&T is set to drop the $35 per month promotional price for a “Go Big” package that offers a lineup of more than 100 channels on Jan. 9, 2017.
After that date, the price for Go Big will rise to $60 per month, and continue to accompany the other DirecTV Now packages -- Live a Little ($35 per month for 60+ channels); Just Right ($50 per month for 80+ channels); and Gotta Have It ($70 per month for 120+ channels).
DirecTV Now debuted on Nov. 30, and has been using the promotional price for Go Big to attract subscribers to the new OTT TV service.
Subs who sign up for Go Big before the promotion ends will get to keep the package for $35 per month.
CordCutterNews was first to spot word that the promotional price for Go Big was going bye-bye.
The @DirecTVNowHelp handle also tweeted the news in an effort to create some urgency among consumers who might still be on the fence.
— DIRECTV NOW Help (@DIRECTVNowHelp) December 29, 2016
AT&T also supplied this statement to Multichannel News via email:
“We want to let our potential DIRECTV NOW customers know our limited-time pricing on the “Go Big” package will end Monday, Jan. 9. Any current DIRECTV NOW customers, and those who sign up before the promotion ends, will stay at the special price of $35 for “Go Big” package. That’s a monthly savings of $25. Customers who sign up for this offer will continue to enjoy this special price for as long as they keep the package, subject only to future reasonable programming price increases applicable to all packages.”
AT&T has not released subscriber figures for DirecTV Now, but AT&T CEO Randall Stephenson told an investor conference earlier this month that the signups were “exceeding expectations.”