DirecTV Now to Give New Subscribers Free Year of HBO

Offer good for new customers of ‘Go Big’ and ‘Gotta Have It’ packages
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DirecTV Now cranked up the promotion engine Monday, offering new customers to its “Go Big” and “Gotta Have It” packages free HBO for one year.

DirecTV Now, AT&T’s over-the-top service, launched on Nov. 30 and had about 200,000 subscribers in its first month. The service is available in several pricing tiers, including Go Big – which offers more than 100 channels offering for $60 per month – and Gotta Have It, a 120-channel offering for $70 per month.

New customers can still sign up for 3 months of pre-paid service on any DirecTV Now package and get an Apple TV included. Both offers end March 30. 

“With our HBO offer we’re reminding consumers that DirecTV Now is the best choice for premium content,” said AT&T Entertainment Group executive vice president and chief marketing officer Brad Bentley in a statement. “Our new DirecTV Now customers can stream HBO’s award winning content on virtually any screen, like ‘Game of Thrones’ and ‘Veep’ and its popular new series ‘Big Little Lies’ – all included with their service for a year. Plus, if you pre-purchase 3 months of DirecTV Now, you’ll get an incredible viewing experience with an Apple TV included.”

The HBO giveaway is the latest in a string of promotions from AT&T for the service. Earlier this month it offered a free year of HBO for current customers of the Go Big or Gotta Have It packages who signed on before March 6. For lower tiers “Live a Little” (60+ channels for $35 per month) and “Just Right” (80+ channels for $50 per month) customers received $5 off the monthly rate for six months.

That is in addition to the $25 video discount for AT&T Unlimited Plus wireless customers who also subscribe to any AT&T video service. This is in addition to unlimited data, talk and text. After 22GB of data usage, AT&T may slow speeds.

The promotions come as the service has encountered some technical problems in its early stages, including service outages. The company has said that early glitches were expected and that it has worked out most of the kinks in the service.