DirecTV Now Launches Roku Promo to Drive Subs, Keep Churn in Check

Pitches Roku Premiere player to customers who prepay for two months of OTT TV service
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Looking to gain and retain subscribers for its new OTT TV service, AT&T is giving away a Roku Premiere player to DirecTV Now customers who prepay for two months of the service.

DirecTV Now, which added support for the Roku platform in late May, is making that offer for all of its packages, including its $35 per month “Live a Little” offering that offers more than 60 channels.

RELATED: DirecTV Now Reaches Roku

Per the fine print, AT&T is limiting the offer to two per customer. The offer is available to new DirecTV Now subs as well as AT&T Unlimited Choice and Unlimited Plus customers. AT&T will also make the offer available at its retail stores nationwide starting June 23.

The 4K-capable Roku Premiere regularly sells for $69.99.

DirecTV Now also supports the Chrome web browser, iOS and  Android mobile devices, Amazon Fire TV players and sticks, Apple TV boxes (4th generation),  and Chromecast streaming adapters and Chromecast built-in devices (when paired to an Android mobile device). 

RELATED: DirecTV Now to Drop Support for Safari, Internet Explorer Browsers

DirecTV Now launched in late November 2016, offering an Apple TV device to customers who prepaid for three months of the service. AT&T added about 200,000 DirecTV Now subscribers during the first month it was available, but did not break out DirecTV Now subs in its Q1 2017 results. 

Of recent note, AT&T introduced a promo that pairs unlimited wireless service and a DirecTV Now’s “Live a Little” video package for $70 per month.

RELATED: AT&T Goes for ‘Good Enough’

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