DirecTV Now is expected to begin beta tests of a long-awaited cloud DVR service this summer, part of a broader launch of features earmarked for the streaming video service this fall.
The cloud DVR is the latest in a series of announcements AT&T has made for the over-the-top offering since its launch on Nov.30. Other OTT services like CenturyLink Stream, YouTube TV, fubo TV, Sling TV and others already offer varying versions of cloud DVR service.
According to AT&T, customers of its satellite TV service DirecTV also will a crack at the new platform, but may have to wait a while. For now it is inviting DirecTV Now and DirecTV companion app users to participate in beta trials this summer, but said the new platform will be available to other customers of AT&T video services “in the coming years.”
The next-generation platform is supposed to eventually unify its user interface across all platforms, providing a “consistent look and feel across AT&T consumer video services throughout the United States.”
Beta testing for the next-generation video platform begins this summer and is expected to be more widely available to streaming customers in the fall. Invited DirecTV Now customers will be part of the beta program, will be the first to experience cloud DVR and other new features and will provide feedback about the new user interface. Additional features, including live TV pausing and parental controls, should be available after the new platform exits beta testing later this year. Other features like user profiles, download and go, and 4K HDR are planned for 2018.
“We all want easy and quick access to our content, regardless of where, when or on what device we watch it,” said AT&T Entertainment Group chief marketing officer David Christopher in a statement. “By developing for a single video platform, we’ll deliver new features and platform innovations in a faster, more efficient way. And it will be simple and consistent wherever you watch—TV, phone or tablet.”