AT&T said it will offer a mix of enhancements and special features for NBCU’s coverage, including select 4K programming (for DirecTV subs) and a range of interactive “Mix” channels.
Those Mix channels, offered to DirecTV and U-verse customers, will feature event results, medal counts, and multiple feeds from networks covering the games.
DirecTV’s eight-screens-in-one mosaic of Olympics coverage from NBC, NBCSN, Golf Channel, Bravo, CNBC, MSNBC, USA Network and NBC Universo.
U-verse’s Multiview channel will offer four feeds on one screen from NBCSN, Bravo, USA Network, and the local NBC affiliate.
Those Mix channels will be offered from August 5-21.
On the 4K front, DirecTV subs with 4K-capable TVs that also take the provider’s “Ultimate” package or higher will be able to view NBC’s coverage of the games in the new, pixel-packed format.
NBC Olympics, a unit of NBC Sports Group, announced in May that its 4K coverage, provided on a one-day delay, will include 4K/Ultra HD footage from the opening and closing ceremonies, as well as coverage of several events, including swimming, track and field, basketball, the men’s soccer final, judo, with some “Rio scenic” mixed in.
"Our customers can easily keep track of their favorite events by watching the Mix channel. They'll get real time results, medal counts and NBC video highlights at the touch of a remote button," said Dan York, chief content officer for AT&T, in a statement. "And see one of the world's most spectacular cities through our delivery of 4K Ultra HD. It will give DIRECTV customers a breathtaking visual."
DirecTV and U-verse customers will also have multi-platform access to NBCU’s 6,755 hours of Olympic programming, including streaming coverage at NBCOlympics.com and the NBC Sports app.