The Sportsman Channel and DirecTV Thursday announced a distribution pact that will bring the hunting, fishing and shooting channel to the direct-broadcast satellite provider’s CHOICE XTRA package subscribers on Channel 605, beginning Wednesday, Jan. 21.
Company officials said The Sportsman Channel will be available to more than 15 million homes. TSC is owned and operated by InterMedia Outdoors, the largest media company in the outdoor-enthusiast category.
IMO also announced it will rollout six new shows—Handguns, Tactical Arms, Predator Assault, Fly Fisherman, Breaking the Surface and Walleye In-Sider—on TSC in 2009. In total, IMO will supply TSC with 21 shows this year.
“We are excited to launch and officially announce our channel position on DirecTV,” said IMO CEO Jeff Paro in a statement. "We look forward to providing the DirecTV customers with high-quality, outdoor programming, fueled by our unlimited resources within the IMO family
Launched in 2003, The Sportsman Channel is devoted to the more than 80 million sportsmen in the United States, delivering hunting, fishing and shooting programming.