Continuing its yearlong sales trend, DirecTV Inc. said last
week that it added 122,000 net new customers to its high-power direct-broadcast satellite
service last month.
The company's subscriber-acquisition count was up 51
percent for the month over last July. Overall 1999 acquisitions are up 48 percent versus
A spokesman for the company said DirecTV expects its growth
trend to continue into August, with the company set to begin a subscriber-acquisition
promotion tied to its popular "NFL Sunday Ticket" out-of-market National
Football League package.
DirecTV also transferred 52,000 customers from PrimeStar by
DirecTV to its high-power service last month, leaving about 2 million customers with the
medium-power PrimeStar service.
Between the medium- and high-power services, DirecTV's
subscriber base totaled more than 7.4 million customers at the end of July.
The company has been in a heated battle with DBS rival
EchoStar Communications Corp. over control of the former PrimeStar Inc. customer base.
EchoStar has been running bounty programs to woo PrimeStar customers to its side with the
offer of free Dish Network hardware.
DirecTV reseller Pegasus Communications Corp. said last
week that its subscriber count was 565,789 at the end of July. It had signed 37,488 gross
subscribers, and its net subscriber total for the month, after churn, was 25,746. Pegasus
said in a press release that its churn over the past 12 months was 13.4 percent.
EchoStar is expected to report its July subscriber numbers
today (Aug. 9), along with its earnings report.