DirecTV -- citing higher programming costs -- will raise rates on most packages 4% effective February 2011 and also will increase pricing for some optional services.
"It's never an easy decision to raise prices. Unfortunately, the increasing costs we pay to carry the channels you see sometimes force us to adjust our prices," DirecTV said in a notice on its website about the increase. "For several years programming costs have steadily outpaced the average increase our customers have seen on their bills."
The operator said it will provide more information on the new prices in subscribers' January or February bills.
DirecTV claimed that, even with new pricing, its service "continues to be a better value than our competitors. While our prices have changed we have continued to invest in new programming and innovative services in order to provide you the best possible entertainment experience."
As of the end of September 2010, DirecTV had 18.9 million U.S. subscribers.